Marketing Communication

A clear and concise summary with the most important core information and concepts that you need to know for the exam.

Dit is een samenvatting van het boek Marketing Communications: A European perspective, 7th edition. Tevens bevat het college-aantekeningen. Dit document bevat alles wat je nodig hebt voor het tentamen van het Marketing Communication bij de studie Communicatie- en Informatiewetenschappen of International Business Communication. Dit betekent dat hoofdstuk 11 er niet in is verwekt en dat van sommige hoofdstukken (7, 8, 9 en 10) niet alles is samengevat, omdat dit niet nodig is voor het tentamen.

Summary of the book for the course Marketing Communication, used in the first year of IBC at Radboud University. It contains lecture notes and all the necessary learning contents for the exam: this means that chapter 12 (and small parts of other chapters, as in chapter 3 and chapter 8 - 11) is not included in this summary.

A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.

Dit is een samenvatting van de cursus Marketing Communication.

Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.

Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14

Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.

This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.